Product
An AI-powered real estate CRM for Indian builders, developers, channel partners and brokers. Every enquiry from Facebook, Instagram, WhatsApp, websites, portals and walk-ins lands in one workspace, AI scores who to call first, and a WhatsApp AI agent replies to buyers day and night.
ArthaLeads is an AI-powered real estate CRM for Indian builders and channel partners: AI lead scoring, a 24/7 WhatsApp AI agent, call intelligence and GST invoices.
- Best for
- Every enquiry in one place
- Connects with
- Facebook & Instagram lead ads, WhatsApp (official Meta API), WordPress plugin & website forms
- Capabilities
- 6 core features
See inside ArthaLeads
Screens from the live product, shown with a demo workspace.
Dashboard
Leads by source, how many were reached within an hour, site visits, overdue follow-ups and today's AI-scored hot leads.
WhatsApp inbox
Every buyer chat in one inbox, with the AI agent's replies, lead score and the option for your team to take over any chat.
Team performance
Leads, site visits and bookings for each team member, with call analytics by day.
Pipeline
Every lead moves from New to Contacted, Site Visit, Negotiation and Closed Won.
Where it earns its place
Every enquiry in one place
Facebook and Instagram lead ads, WhatsApp chats, website forms, portal leads and walk-ins in one shared workspace.
Builders, channel partners and brokers
Project-wise pipelines for developers, per-developer brokerage for channel partners, and a shared WhatsApp inbox for small teams.
From enquiry to site visit and booking
Follow-ups, site visits, bookings and invoices tracked on the same lead record.
Built for real workflows
AI lead scoring
Every lead is scored 0-100 on budget, urgency and engagement, so agents know who to call first.
WhatsApp AI agent, 24/7
Answers buyer questions day and night in English, Hinglish, Hindi or Marathi, and your team can take over any chat.
AI call intelligence
Calls are transcribed, summarised and scored for intent, and the lead's stage moves on its own.
AI WhatsApp drafts
AI drafts a personalised message for each lead; the agent reviews and sends in seconds.
Pipeline, site visits and bookings
Drag leads from New to Contacted, Site Visit, Negotiation and Closed Won, then turn a closed deal into a booking.
Invoices and mobile app
Branded PDF invoices with brokerage and GST worked out, plus an Android app for calling and today's follow-ups.
A clear, repeatable process
- 1
Capture every lead
Connect Facebook and Instagram lead ads, WhatsApp and your website; import portal leads from a sheet. Duplicates are flagged before anyone calls.
- 2
Let AI prioritise
Leads are scored, assigned to the right agent and answered on WhatsApp straight away, even at 1 AM.
- 3
Call, remark and follow up
Agents call from the app, log outcomes and get reminders; call intelligence summarises each conversation.
- 4
Track and convert
Move leads to site visit and booking, issue GST invoices, and review conversion by source, project and agent.
Connects to your stack
Built to stay observable, governed, and dependable
Official WhatsApp API
Built on Meta's WhatsApp Business Platform, not a browser extension or unofficial tool.
Data kept separate
Each company's data is isolated, and role-based access shows agents only the leads assigned to them.
DPDP-aware
Cookie and privacy controls designed with India's DPDP Act in mind, and your leads stay exportable.
Frequently asked questions
ArthaLeads is an AI-powered real estate CRM built by Vistrow in Pune for Indian builders, developers, channel partners and brokers. It collects every property enquiry in one place, scores and assigns it, replies on WhatsApp with an AI agent, and tracks each lead from first call to site visit, booking and invoice.
Facebook and Instagram lead ads import automatically, WhatsApp chats become leads, and website forms connect through the WordPress plugin or API. Google Ads is available on Enterprise. Leads from 99acres, Housing.com and MagicBricks can be added or imported from a sheet, and duplicates are flagged before anyone calls.
Yes. On Growth and Enterprise the WhatsApp AI agent answers buyer questions day and night and follows the buyer's language, including English, Hinglish, Hindi and Marathi. Your team can take over any chat at any time.
Starter is Rs 599 and Growth is Rs 999 per user per month, plus 18% GST, with a five-seat minimum. Enterprise is quoted on team size. Annual billing gives two months free, and every team can start with a 14-day free trial of all Growth features, no credit card needed.
Yes. Leads move through New, Contacted, Site Visit, Negotiation and Closed Won, a closed deal becomes a booking in one click, and ArthaLeads generates a branded PDF invoice with brokerage and GST worked out.
Yes. Agents get an Android app for calling leads, logging outcomes and seeing today's follow-ups, and the web app works on any phone or computer.
See ArthaLeads in action.
Explore the live product or book a walkthrough to see how it fits your workflow.