Starting point
An audit of the current journey, data, ownership, and constraints before a channel or tool is prescribed.
Business Automation
When off-the-shelf tools don't fit, we build the workflows and integrations that match how your business actually runs.
Quick answer
What is Custom Automation?
When off-the-shelf tools don't fit, we build the workflows and integrations that match how your business actually runs.
Problems it addresses
- Tools that don't talk to each other
- Manual glue work between systems
- Processes that don't fit standard software
Core deliverables
- Process discovery and mapping
- Integration between tools
- Custom workflow automation
What success looks like
- Tools & data: Systems that share data automatically.
- Manual work: Repetitive tasks handled end to end.
- To your process: Automation shaped around how you work.
Your process is unique. Your tools should fit it.
Forcing your business into rigid software creates workarounds and manual glue work. Custom automation removes the friction.
- Tools that don't talk to each other
- Manual glue work between systems
- Processes that don't fit standard software
- Data re-entered across platforms
Outcomes
What good looks like
Connected
Tools & data
Systems that share data automatically.
Less
Manual work
Repetitive tasks handled end to end.
Tailored
To your process
Automation shaped around how you work.
What's included
What's included
- Process discovery and mapping
- Integration between tools
- Custom workflow automation
- API and webhook work
- Data sync and enrichment
- Internal tooling where needed
- Documentation and handover
- Ongoing support
Engagement clarity
What is agreed before custom automation begins
Written scope
Deliverables, access, dependencies, owners, measurement, and commercials documented before work begins.
Decision evidence
A review rhythm tied to agreed business signals, with assumptions and platform limitations kept visible.
How it works
A clear, repeatable process
01
Audit
Map your process, tools, and pain points.
02
Plan
Design the workflows and integrations.
03
Build
Implement and test the automation.
04
Improve
Extend and maintain as you scale.
Tools & integrations
Fits your existing stack
ZapierMaken8nCustom APIsWebhooksAirtableRetool
FAQ
Frequently asked questions
From simple tool-to-tool integrations to bespoke internal apps - we scope to your needs and budget.
Yes - we document everything and favour maintainable, well-supported platforms over fragile hacks.
When standard tools force costly workarounds. We'll tell you honestly when off-the-shelf is the better call.
Find the gaps between your marketing and sales process.
A Growth Audit maps your funnel, spend, and tech stack - and shows exactly where opportunities leak.