Starting point
An audit of the current journey, data, ownership, and constraints before a channel or tool is prescribed.
Digital Marketing
Automated journeys that nurture, score, and route leads - so the right message reaches the right person at the right time.
Quick answer
What is Marketing Automation?
Automated journeys that nurture, score, and route leads - so the right message reaches the right person at the right time.
Problems it addresses
- Leads that never get nurtured
- Inconsistent, manual follow-up
- No lead scoring or lifecycle stages
Core deliverables
- Lifecycle and journey mapping
- Lead scoring model
- Email and SMS sequences
What success looks like
- Dropped leads: Every lead enters a nurture path automatically.
- Engagement rate: Relevant, timely, behaviour-based messaging.
- Without headcount: Systems handle the repetitive work.
Manual follow-up doesn't scale.
As volume grows, leads slip through the cracks. Automation makes sure every lead gets a timely, relevant response.
- Leads that never get nurtured
- Inconsistent, manual follow-up
- No lead scoring or lifecycle stages
- Disconnected email, SMS, and CRM
Outcomes
What good looks like
Zero
Dropped leads
Every lead enters a nurture path automatically.
Higher
Engagement rate
Relevant, timely, behaviour-based messaging.
Scalable
Without headcount
Systems handle the repetitive work.
What's included
What's included
- Lifecycle and journey mapping
- Lead scoring model
- Email and SMS sequences
- Behaviour-based triggers
- CRM sync and routing
- Segmentation and personalisation
- A/B testing of journeys
- Performance reporting
Engagement clarity
What is agreed before marketing automation begins
Written scope
Deliverables, access, dependencies, owners, measurement, and commercials documented before work begins.
Decision evidence
A review rhythm tied to agreed business signals, with assumptions and platform limitations kept visible.
How it works
A clear, repeatable process
01
Audit
Map lifecycle stages and current gaps.
02
Plan
Design journeys, scoring, and triggers.
03
Build
Implement automations across channels.
04
Improve
Optimise journeys against conversions.
Tools & integrations
Fits your existing stack
HubSpotActiveCampaignCustomer.ioKlaviyoTwilioZapierMake
FAQ
Frequently asked questions
It depends on your stack and goals - we're platform-agnostic and recommend based on your needs, not a reseller relationship.
Done well, it's the opposite - behaviour-based, segmented messaging feels more relevant than generic manual outreach.
Yes - automation is the connective layer that ties marketing to CRM, follow-up, and even AI calling.
Find the gaps between your marketing and sales process.
A Growth Audit maps your funnel, spend, and tech stack - and shows exactly where opportunities leak.